D. result in horizontal promotional conflict among advertisers. The red background behind the lock extends to the very edge of the ad page. . What is the purpose of a business plan submitted with a loan application? Critics argue that printaculars: _____ figures represent the number of individuals who receive a magazine publication through either subscription or store purchase. B. C. Sunday A. display advertising D. It is generally considered to have a lower lead time. b. bleed units B. guaranteed circulation This activity is referred to as _____ basis. It involves determining how the message strategy will be executed. D. Lower costs C. Unlike magazines, they are generally easier to reproduce. C. diminishes the value of pass-along readership. This is an example of a(n): printacular 17. D. secondary subscriber. C. It has complicated the newspaper purchase and production process. E. overrun. B. classified advertising Which of the following is true of magazine advertising? It offers lower When Platinum Motors Inc. was preparing to introduce a new model, ads were run for several weeks that talked about the new car but never showed it. A. ads provide additional information that may be of value in making a purchase decision. B. gatefold. B. C. Circulation B. Lack of demographic selectivity 10 Hamburgers (per week) 8 B 6 A 4 2 11 To 8 10 12 Magazines (per week) 2 2 4 6 In the above figure, the best affordable point is Ltfen birini sein: a. O hamburgers and 6 magazines. Verified answer. It tends to extend the prestige associated with the magazine to the product. More companies buy advertising _____ than in any other medium. The arrangement under which syndicated programs are offered free or at a reduced rate to local stations but with some advertising time presold to national advertisers is known as: Which of the following is true for participations? E. Niche. accounting. 34. A. Solved 10 Hamburgers (per week) B 6 4 2 0 2 4 6 8 10 12 - Chegg A. selectivity. In magazine advertising, this third page is referred to as a(n): Which of the following is true of magazine advertising? Which of the following statements about magazines as an advertising medium is true? D. They offer limited flexibility to advertisers. a. They offer a potential for gaining prestige. D. split runs B. flexibility. Which of the following is true of magazine advertising? It offers relatively lower competition. D. run of paper A. Health Magazines. B. b. geographic selectivity B. the sports section of national newspapers. Which of the following types of readership is illustrated in this scenario? Which of the following is a disadvantage inherent in advertising in magazines? Advertisers are required to use large space buys or color to counteract clutter. Newspapers and magazines are referred to as high-involvement media. _____ is a computerized production process that allows the creation of hundreds of copies of a magazine in one continuous sequence. A. limit the creative flexibility of print media in terms of placement of advertising material. B. C. magazines are high-involvement advertising medium. B. C. demarcated zone. D. the creative appeal of magazine ads. To help plan his vacation, O'Brian consults all of the past issues of Scend magazine, a publication on adventure sports destinations. B. Which of the following is true of weekly newspapers? E. They are a separate category of newspapers along with daily, weekly, and national newspapers. Which of the following advantages of magazines as an advertising medium is demonstrated in the way O'Brian's uses this publication? In this scenario, Finn's Hallmark News is a: Paymentoflong-termdebtProceedsfromissuanceofcommonstock.Totalliabilities:Currentyear-endPrecedingyear-endTotalstockholdersequity:Currentyear-endPrecedingyear-endBorrowings$17,0758,41532,31138,02923,47514,0456,590DividendspaidNetsales:CurrentyearPrecedingyearNetincome:CurrentyearPrecedingyearOperatingincome:CurrentYearPrecedingyear$20580,00067,0002,3792,0074,8783,998. d. Distribution. E. Bimonthly. B. selective binding B. The primary advertising medium in terms of both ad revenue and number of advertisers are: Which of the following statements about magazines as an advertising medium is true? D. industrial Which of the following is true of magazine advertising in relation to the problem of clutter? So, the first statement is correct. Rolex Watches runs a series of product ads in a popular magazine. (p. 403) Advertising rate structures are generally based on: A. pass-along readers B. primary readers and pass-along readers with both weighted equally C. verifiable circulation figures D. total readership estimates E. none of the above 81. Which of the following distinct positive features of magazines is the company trying to utilize in this scenario? _____ magazines are a classification of business publications that are aimed at executives in all commercial activities. O 0.5 of a hamburger per magazine. C. They are similar to national magazines and carry national and regional ads in four-color reproduction quality. MKTG373 - Chapter 12 Flashcards | Quizlet E. behavioral. Which of the following is a disadvantage of syndication? Which of the following statements about newspapers as an advertising medium is true? The clutter problem for a magazine increases with more ad pages adding to its success. Magazine publishers do not attempt to control the clutter problem. This scenario is an illustration of: A. permanence. This is an example of a(n) _____ publication. E. total page ads, Which of the following is a distinctive advantage offered by magazine ads? The coarse paper stock used in printing most newspapers leads to: C. The publication must have 70 percent or more paid circulation. C. lifestyle A. A. personalized advertising messages. E. Inability to offer specialized services. C. the presence of extensive clutter. A. regional editions of general-interest magazines. A. Creative flexibility JLMC 101 Test 3-Chapter 9 Flashcards | Chegg.com A. The models provide an organized approach to an advertising problem. D. trade magazines. The company believes that the popularity and reputation of the magazine will enhance the image of its products. All of the following statements are true, except: A) advertisers are ready to abandon traditional media, such as radio, television, magazines, and newspapers. E. Low publication prestige, Which of the following is one of the disadvantages associated with the use of magazines as an advertising medium? This scenario is an illustration of a: alter the appearance and feel of a magazine and a reader's relationship to it. In order to reach this market, Velocity should use: regional editions of specialty magazines. Its market research has shown that there are a large number of competitive long-distance runners in the Pacific Northwest region of the United States. National In participations, advertisers have little control over the placement of ads. It offers limited geographic selectivity. c. space units \quad\text{Preceding year-end}&38,029&\quad\text{Current year}&2,379\\ Verified answer. C. they provide information on the lifestyle characteristics of the individuals who read various magazines. C. longer lead times. Study with Quizlet and memorize flashcards containing terms like The NsDaily, a newspaper, charges $50 per square inch of its advertisement space. C. preferred position The test can be used as part of the process of measuring effectiveness of each ad. In this scenario, Finn's Hallmark News is a: _____ offer differentiated editorial content and are published for labor unions, professional organizations, industries, or hobbyists. A. Many business magazines are sent free to individuals who, a publisher believes, can influence a company's purchases for products and services advertised in the publication. chp 15 test 3 Flashcards | Chegg.com A. they are generally the only health care information providers. A. Greater reach Verified questions. C. Color ads are considered better suited for attracting and holding attention. She sold the stock at$39.94 per share and paid a $39.95 sales commission. C. die-cut. In order to reach this market, Velocity should use: Raiment Inc. manufactures sewing machines. The company believes that the popularity and reputation of the magazine will enhance the image of its products. Buying ad space in regional editions of national magazines: can reduce an advertiser's cost per thousand for reaching desired audiences. The magazine has a wide followership and is considered to be one of the most sought after teen weekly magazines. E. Newspapers offer advertisers more geographic selectivity than direct mail. C. maximum coverage ad. They do not focus on news and recent events. Marginal rate of substitution at a point of the indiffe, 10 Hamburgers (per week) B 6 4 2 0 2 4 6 8 10 12 Magazines (per wook) In the above figure, which of the following statements is TRUE? c. bleed pages a. Which of the following is true of magazine advertising? With reference to the types of readership, which of the following does this scenario illustrate? They typically originate in small towns or suburbs. C. Cross-media binding c. an insert To help plan his vacation, O'Brian consults all of the past issues of Scend magazine, a publication on adventure sports destinations. Newspapers and magazines are often referred to as high-involvement media because: Which of the following statements about the role of magazines and newspapers as advertising media vehicles is true? Although not a category of newspapers per se, _____ are valuable to advertisers that want to use a newspaper yet get four-color reproduction quality in their ads. B. E. Large frequency. Price (dollars per dozen) 35 30 x 20 15 10 5 D 0 2 4 6 8 10 12 14 16 Quantity (dozens of roses per day In the above figure, a price of $35 per dozen roses would result in a so that the price of roses will Lutfen birini sein: O surplus; rise O shortage; fall O surplus; fall O shortage: rise. Which of the following is true of local display advertising? A. This scenario depicts the use of _____. B. can reduce an advertiser's cost per thousand for reaching desired audiences. Consumers are generally receptive to advertising in magazines because: D. stock card fold. Employment, automotive, and real estate ads are the three major categories of _____ advertising. To make newspapers more comparable to other media that sell space and time, the newspaper industry uses _____ to determine advertising rates. This is an example of a(n) _____ publication. A magazine ad for DigiSafe products shows a lock with the words "Protected Zone" painted on it. With these ads, Mars is trying to achieve: This scenario is an illustration of: Which of the following comparisons between primary in-home readers, pass-along readers, and out-of-home readers is true? Which of the following is a primary advantage of magazines? B. D. Magazine blocks Newspapers are primarily a local advertising medium for retail businesses but are also used by large national advertisers. B. B. E. controlled-circulation. E. advertising through magazines is less expensive than through broadcast media. ), When you have an exclusive contract with a real estate agent, you can, a. still work with other agents, as long as you disclose that you are doing it. Magazine advertisements that extend to the end of a page rather than leaving a margin around the ad are called: A. A. digital imaging Low lead time B. enhanced advertising pages. Pluto Inc. is planning to run an ad in a weekly newspaper. E. run-of-page ad. In this scenario, Lily is considered to be a(n): Most magazines devote less than 30 percent of their pages to advertising and clutter is typically controlled. Geographic selectivity B. Advertisers of a fast-food restaurant want to achieve geographic selectivity in their magazine media schedule. _____ offer advertisers an opportunity to buy space in a group of publications as a package deal. Advertising creative personnel tend to be: The job of the creative team is challenging because: Why are models of the creative process valuable to those working in the creative area of advertising? The consumer maximizes utility by consuming at point A. II. According to Robert Smith, the two ways in which relevance could be achieved are: ad-to-consumer relevance and brand-to-consumer relevance. NMen, a men's weekly magazine, provides information on a variety of subjects such as men's heath, travel tips, sports, and so on. Business publications directed to wholesalers, dealers, distributors, and retailers are known as: Which of the following statements is true of communications objectives? Department stores B. and more. Creative inflexibility D. their broad geographic focus. Which of the following statements best explains the reason that consumers are more receptive to magazine advertising than to television advertising? B. multiplying the total readership by the average pass-along readership number. Gatefolds, bleed pages, inserts, and creative space buys are ways of increasing: Circulation verification services are important to media planners because: they provide reliable figures regarding the size and distribution of a magazine's circulation. C. demographic selectivity. D. lower selectivity. a. creative space buys The high ratio of advertising to editorial content in most magazines causes magazines to experience the problem of: Ltfen birini sein: O only! This is an example of: Lead time E. principal readership. 15 Types of Magazines to Start Online in 2022 (+How to Create) B. trade magazine. C. They are used exclusively by national advertisers. She saves every issue and often uses them as reference material. They are useful for reaching general consumers of services. B. create high reproduction quality ads. B. Permanence C. They offer high market penetration and coverage. A magazine ad for DigiSafe products shows a lock with the words "Protected Zone" painted on it. As part of her preparation for developing a creative strategy, Tiffany reviews some studies conducted on the overall fitness and exercise market, as well as a report on the changing roles of women in society. Finn's Hallmark News, a weekly newspaper, specifically targets philatelists and contains material relating to philately, postal history, and other related information. C. pass-along circulation rate scale. Which of the following distinct positive features of magazines is the company trying to utilize in this scenario? A. business publications. A. consumer magazine. B. alter the appearance and feel of a magazine and a reader's relationship to it. A print ad for flood insurance lists twenty reasons why every homeowner should have flood insurance. 10 Hamburgers (per week) B 6 4 2 0 2 4 6 8 10 12 Magazines (per wook) In the above figure, which of the following statements is TRUE? A. d. some combination that is not given above. D. Controlled circulation National advertisers tend to avoid weekly newspapers because of: their duplicate circulation with daily newspapers. E. the greater creative flexibility available in specialized magazines. A. the ability to offer specialized services such as selective binding, ink-jet imaging, and split runs. D. It states that copies sold at greater than 50 percent of the value of its production cost cannot be counted as paid circulation. This information is part of: According to the creative process outlined by Graham Wallas, which of the following stages deals with gathering background information needed to solve the problem through research and study? Circulation verification services are important to media planners because: Which of the following is true of newspapers as an advertising medium? Which of the following statements best explains the reason that consumers are more receptive to magazine advertising than to television advertising? Magazines This could be done with the use of: A. This practice is known as: In order to obtain advertising time on Master Quiz, a popular TV show, Bedazzle Cosmetics, bought a commercial spot before the new season of Master Quiz began. They are usually printed in alternate copies of a specific magazine. D. High reach Solved 34. Which of the following is true of consumer - Chegg E. special category zone. D. international editions of popular food magazines. Low demographic selectivity Pluto Inc. prepares two magazine ads with slight regional variations. E. identify potential target markets. A. b. work with only the seller's broker for 30 days E. Geographic selectivity, CL Inc. runs a series of product ads in a popular magazine. Which of the following statements about the length of television commercials is true? In an issue of Homespun Comrade, Raiment purchases the bottom quarter ad space on three successive pages to advertise the winter clearance sale on different models of sewing machines at Raiment authorized dealers. E. It includes tabloid-size papers two columns wide. C. gatefold. Which of the following is true of consumer magazines? Raiment is using _____ to attract readers' attention. both I and II only 11. Communications objectives are derived from marketing objectives. The company believes that the popularity and reputation of the magazine will enhance the image of its products. Which of the following advantages of magazines as an advertising medium is demonstrated in the way O'Brian's uses this publication? A. They are also known as bleed pages. B. geographic selectivity }&8,415&\quad\text{Current year}&80,000\\ D. They are printed on a weekly basis due to the large volume of news. One important purpose of setting specific advertising goals and objectives is to: provide a benchmark against which performance can be measured. It refers to newspaper display advertising done by marketers of branded products. B. special Newspapers are the second largest of all advertising media in terms of total dollar volume. The consumer maximizes utility by consuming at point A. II. Total circulation E. larger reach. E. SAU. A. craft a. content E. poor reproduction quality. Newspapers and magazines are often referred to as high-involvement media because: they require consumers to expend some effort to process the information they provide. Selective binding The flat rate system C. Higher reach O 1.33 of a hamburger per magazine. Services Trade E. Print networks. : D. farming is considered as a community service occupation. _____ is the number of magazine copies distributed to original subscribers or purchasers. B. the geographic flexibility of magazines. E. a rebate system. Which of the following is true of standard advertising units system? Purely as a medium of advertisement, the magazine offers manufacturers of guns and bulletproof vests greater: It is difficult to translate sales goals into communications objectives. Chapter 9 Questions Flashcards | Chegg.com D. Guaranteed circulation D. They appeal to advertisers who are not concerned about reproduction quality and who prefer to use black and white ads. B. Lack of prestige A. local zone. Which of the following statements about magazines as an advertising medium is true? business. D. classified This is an example of a(n) _____ publication. Which of the following advertising media has potential advantages of selectivity, reproduction quality, creative flexibility, and prestige? D. Selective binding Which of the following disadvantages of newspapers as an advertising medium should Pluto Inc. consider? One ad contained an image of a popular female celebrity while the other contained a lesser-known model on the front cover. Television is a popular advertising medium among companies selling products and services that are consumed by mass markets because it: has the ability to reach large audiences in a relatively cost-efficient manner. They typically originate in small towns or suburbs. Raiment is using _____ to attract readers' attention. Velocity Inc. makes shoes for athletes. Which of the following statements about newspapers as an advertising media vehicle is true? D. peripheral zone. Deborah subscribes to Adroit Artistry, a magazine that provides instructions on crafts such as soap making, tatting, and cane weaving. D. their ability to provide or create a psychographic segregation. A. B. bleed page. Mars Fit, a men's health magazine, is read by at least 15 different people at a hair salon. Trade newspapers Which of the following statements is true about newspaper supplements? Finn's Hallmark News, a weekly newspaper, specifically targets philatelists and contains material relating to philately, postal history, and other related information. (Solved) - 31.Which of the following is true of consumer magazines? A E. They are typically considered to be less cluttered than other print media. E. niche publication. A. they provide reliable figures regarding the size and distribution of a magazine's circulation. They offer several valuable specialized services to advertisers. More companies buy advertising _____ than in any other medium. C. It offers relatively lower reach and frequency than other media. Postal Act of 1879--lower postage rates 2. According to Standard Rate and Data Service (SRDS), magazines can be classified as: consumer, health care, and business publications. They are generally purchased for both entertainment value and information. With respect to the given scenario, Bedazzle Cosmetics bought the commercial space during the _____ market. Prepare the journal entries for (1) the bond issuance on December 31, 2018, (2) to record bond interest expense and discount amortization at June 30, 2019, and (3) to record bond interest expense and discount amortization at December 31, 2019. C. Low lead time c. work with only buyer's brokers A magazine ad for Relish Soda featured a pop-up cardboard replica of its soda cans. E. They typically have a long life-span. d. digital stock card A. e. a bleed page, .________ refers to the number of individuals who receive a publication, either through subscription or store purchase: Which of the following is true of the "50 percent rule"? A. D. planners want to be able to predict the degree of clutter and how it will affect their advertising.