If you guessed Facebook, youre in for a surprise. >> As of February 2021, 72% of American adults were on social media. US Social Media Usage 2021 - Insider Intelligence In terms of technology adoption, its mind-blowing to see how quickly a social network can explode. 10 Social Media Statistics You Need to Know in 2022 [Infographic] - Oberlo Overall,83% of B2B marketersuse social media advertisingon one or more platforms. Millennials use social media to connect with their peers and with the world around them, and that's not slowing down. YouTube - 2.29 billion. There are now an estimated 4.20 billion social media users globally, according to the Digital 2021: Global Overview report. According to the Global Web Index, the average number of social media accounts a millennial or Gen Z-er has is 8.4 worldwide, up 75% from 4.8 accounts in 2014. An average of 1.3 million new users each day embraced some social media platform in 2020. HNN extended coverage | University of Hawaii - Facebook Yet, these global statistics gloss over some significant differences from one country to another. (Facebook) The average click-through rate (CTR) for Facebook ads is 0.9%. 70+ Essential Social Media Statistics for 2022 - Influencer Marketing Hub Not many marketers or creators would suspect that the behavior of middle-aged professionals on LinkedIn mirrors that of, say, college-aged young adults on TikTok. There was a similar story for the adoption of smartphone use also, doubling to almost 42% in the same period. Social Media Statistics for 2023: 54 Stats You Need to Know Global Digital & Social Media Stats. In fact, about three-in-ten teens who say they use social media too much (29%) say it would be very hard for them to give up social media. According to Statistas data from 2020, the most active country is the U.A.E., with 99% of its population using social media. Explore the patterns and trends shaping the social media landscape over the past decade below. 61% use social to communicate with family, friends and acquaintances. Read our research on: Congress | Economy | Trust in Media, MORE FACT SHEETS: INTERNET/BROADBAND | MOBILE TECHNOLOGY. Talk with one of our content experts about our hand-vetted expert content writers & designers who can help you scale your content marketing efforts quickly. Both college graduates and those with some college are roughly equal at about 77%, while 64% of those with a high school education (or less) use social media. (Statista 2020) The most popular social media networks are Facebook, YouTube, Instagram, and . A journalist and digital consultant, John Boitnott has worked at TV, newspapers, radio and Internet companies for 25 years. The most popular social media site in China, WeChat has1.17 billion usersworldwide and is the fifth most popular social networking app in the world. Within digital platforms for news, most age groups turn to news websites at higher rates than other platforms, with one exception. The breadth of those features, coupled with the access to millions of people and the sites incredibly robust targeting options for its advertising platforms, makes Facebook the most popular social media network for marketing professionals. . Follow these links for more in-depth analysis of the impact of social media on American life. The spectacular year-on-year adoption of new users on the platforms is, however, slowing down. (Identity) Find your information in our database containing over 20,000 reports, shift in consumption towards digital media, On-demand audio streams dominate music listening in the United States, Podcasts are unsurprisingly also popular with younger consumers, social media platforms are their go-to source for finding new movies or TV shows, Gen Z, who learn about upcoming entertainment options from ads on social media. liability for the information given being complete or correct. The current global average gender split of social media users is 54% men versus 46% women. PEW RESEARCH CENTER Who uses each social media platform Usage of the major social media platforms varies by factors such as age, gender and educational attainment. TikTok had 1.2 billion monthly active users in Q4 2021 and is expected to reach 1.8 billion by the end of 2022. /Filter /FlateDecode Key statistics. Social media platforms continue to evolve and grow, and so do their respective user bases. Sources: Statista, Statista, Data Reportal, Social media platforms & Kepios Analysis. No longer the exclusive province of high school students showing off their latest dance moves, this China-based video-creation/editing/sharing app is growing globally and enjoys689 million usersworldwide. Second, only to YouTube in the numbers of visits, its also the third most visited site overall (behind Google and YouTube). Messaging App Revenue and Usage Statistics (2023) Pew Research Center regularly studies the changing information and media ecosystem in the United States. Snapchat has approximately265 million daily active usersworldwide. If the average person spends 2 hours on social media every day, this means that the world spends more than 10 billion hours using online platforms each day. More than half of the world now uses social media (59%) 4.76 billion people around the world now use social media, 137 million new users have come online within the last 12 months The average daily time spent using social media is 2h 31m. The most significant price rises were Domestic holiday travel and accommodation (+13.3%), Electricity (+8.6%), International holiday travel and accommodation (+7.6%) and New dwelling purchase by owner . Older teens are also more likely than younger teens to say this: 58% of those ages 15 to 17 say it would be very or somewhat hard to give up social media, compared with 48% of those ages 13 to 14. This means that in 2021, an eyeball popping 9.84 million people come online on social media almost every day out of a population of 9.94 million people. (+1) 202-419-4300 | Main Below, we have the growth in time spent on social media in minutes; the data source is from all internet users from 47 countries, aged 16 to 64, and on any device. Get the best reports to understand your industry. In 2021, there are 4.48 billion people actively using social media in the world, and this is an increase of 13.13% year-on-year from 3.69 billion in 2020. Its user base clocks in at an impressive 2 billion. Hi Jim, yes, YouTube is generally considered a social media platform (but as you said, its very different from something like Facebook). The study of 46 countries with internet users aged 16 to 64 shows Japan had the lowest average number of social network accounts at 3.8, comparably India had the highest with 11.5 per person. Around 78% are solely accessing platforms from their mobile phone, compared with only 1.32% visiting their social networks via only their desktop. It now relies on the continuous growth in the number of people with internet access and smartphones, particularly in developing regions. Clicking on the following button will update the content below. Source: Division of Vector-Borne Diseases (DVBD) To make the most of your social media marketing plans, first know your targeted audience. Yet, these global statistics gloss over some significant differences from one country to another. Of the 59.6 million usual residents in England and Wales in 2021, 58.6 million (98.3%) lived in households and 1.0 million (1.7%) lived in communal establishments. Wikipedia - Wikipedia This report focuses on Americans' usage of different platforms to watch TV content. Due to varying update cycles, statistics can display more up-to-date /Length1 97204 By 2011 that share had risen to half of all Americans, and today 72% of the public uses some type of social media. (Adobe) Then in 2021 Facebook had 2.89 billion users . According to the latest statistics, a whopping 98.98% of the UAE population remain active on social media. Which gender uses social media more by platform? Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 70m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. Teens and social media: Key findings from Pew Research Center surveys Below, we have the average daily time spent on social media in hours and minutes from 46 countries; the data source is the Global Web Index 2020 report. Just 5% of adults were on social media in 2005. (Source: Pew Research) The most popular platforms are YouTube . Social Media Statistics for 2023 // Facts & Figures Statistics on usage and membership . Hispanics are of any race. How Many People Use Social Media in 2022? (65+ Statistics) - Backlinko Here are the biggest data points to keep in mind as you plan your social media marketing activities for the rest of the year. Clicking on the following button will update the content below. 4.48 billion people currently use social media worldwide, up more than double from 2.07 billion in 2015. Thanks for sharing these data! While a high level of use has persisted during the pandemic, teen enjoyment of social media has dropped. Messaging App Revenue and Usage Statistics (2023) David Curry. They can also mask site-to-site differences, too. The average social media user engages with an average of 6.6 various social media platforms. This represents an increase of 490 million users year over year. Canada has a social network penetration rate of 89 percent, making it one of the world's most connected online populations. Consumer Price Index, Australia - Australian Bureau of Statistics Smaller shares of Americans use sites such as Twitter, Pinterest, Instagram and LinkedIn. Are you interested in testing our business solutions? stream The Facebook-owned and U.S.-based messaging and VOIP service is a growing powerhouse. Social media looms over American life. About 66% of Facebook users across the world visit the page of a local business at least once a week. ( Statista) In a 2021 survey conducted by the HubSpot Blog, Facebook was ranked #1 in social media investment, highest quality leads, and ROI for paid ads. The most important key figures provide you with a compact summary of the topic of "Media use in the United States" and take you straight to the corresponding statistics. Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. Every week, this cohort will be coming together from six different time zones and four different countries to discuss relevant, pressing, and important topics in population aging and research. Biggest social media platforms 2023 | Statista In 2019, 41% of teens said they enjoyed social media "a lot"; in 2021 that figure declined to 34% [ 1 ]. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Girls are more likely than boys to say it would be difficult for them to give up social media (58% vs. 49%). With430 million users, its more popular in the U.S. than in other countries. Step 1. Pews most recent surveyreveals quite a bit about the vast audience of Facebook users and how they interact with the site and the brands they find there. On average, those mobile users will spend almost a full hour per day on Facebook, giving you lots of opportunities to grab their attention. By comparison, this shows just how mobile social media is. This text provides general information. Get in touch with us. Instagram - 1 . As it stands, that equates to about 57.5% of the current world population. Relatives of more than 60 young people who died of fentanyl overdoses have filed an expanded version of their lawsuit against Snap Inc., arguing that the popular messaging platform Snapchat is a . Facebook, for example, has been stagnant at around 69% since 2016. Find your information in our database containing over 20,000 reports, third-largest social media audience worldwide, found its largest audience with women aged 25 to 34 years, followed friends, family, and people they knew, 67 percent of social media users in the U.S. claimed to use social networks, TikTok was the most downloaded app in 2021, Snapchat, Instagram, and TikTok will remain close competitors, 59 percent of Americans said that they believed the accusations, 39 percent of U.S. survey respondents said that social media was bad for society, too much pressure to be perfect on social media, 94 percent of Americans saying they know of each of these platforms, users in the U.S. said that they used Facebook, TikToks buzz score rating lies at 38 percent. This year, we welcome 21 CAnD3 Fellows to our Training Program family. 10 facts about Americans and Facebook | Pew Research Center 2 hours a day on facebook is hard to see, but if youre watching videos on youtube it would make sense. Updated: January 9, 2023. Moreover,nine million brands and companiesuse the platforms advertising platform. Following that, services like AOL Instant Messenger, Live Journal, and Friendster launched all paving the way for the leader, Facebook, in 2004. It has associations with depression, anxiety, and low self-esteem. And what kind of content do Facebook users prefer? As you can see from the data above, social network usage is different for men and women globally when examining location. Please do not hesitate to contact me. The world's population is 7.99 billion. Shortly after, in 1997, Six Degrees was released where users could add friends and make profiles. Social network platforms almost tripled their total user base in the last decade, from 970 million in 2010 to the number passing 4.48 billion users in July 2021. Clicking on the following button will update the content below. Think tank data company Pew Research Center noted a steady increase in internet and smartphone adoption, which significantly relates to the growth of social media in certain developing countries or regions. The current percentage of people using social media is 56.8% of the worlds total population. Either way, please jump in and leave a comment below. Social Media, General Stats. Cord cutting has grown since 2015 | Pew Research Center Broken down by age, there is significant generational variation: Users of YouTube and Facebook may outperform other platforms in terms of total users but if youre building a younger audience, youll be more likely to find them on other sites. Make sure your content is optimized for mobile if you want to include a significant Facebook ad campaign into the mix. 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