ValeneBummara,JinbongChoi, (2015) Exploring the Effectiveness of Distracted Driving PSA (Public Service Announcement). As quoted by Lewis, Watson, Tay and White (2007) Another limitation described in prior research is that, although fear appeals seem to elicit viewers attention, their capacity to induce real behavioral change in individuals is debatable ( Graduated driver licensing (GDL) is a system which helps new drivers gain experience under low-risk conditions by granting driving privileges in stages. Distracted driving is defined as, any non-driving activity a person engages in that has the potential to distract him or her from the primary task of driving and increase the risk of crashing ( This video features a chorus of teenagers thanking their parents for teaching them how to tie a shoe, ride a bike, play hockeyand to text and drive. The 30-second PSA, Get the Message, features clips from people from across the country who lost loved ones in distracted driving crashes and have spoken out through the U.S. Department of Transportations Faces of Distracted Driving campaign. Amos Johnson Asheville, North CarolinaWATCH: http://www.youtube.com/watch?v=RcRTwKminbQOn May 10, 2010, 16-year-old Ashley Johnson was killed when she lost control of her vehicle, crossed the center line, and hit a pickup truck head-on. Loud music. When asked to rate their agreement on the statement, It is less dangerous to read text messages while driving than to write them, a slight majority (34.3%) reported that they strongly disagree. The video ends with a simple message: Other people make mistakes. The implication is that you cant control other drivers, but there are steps you can takelike slowing down and paying attentionto mitigate others mistakes. Bruner, 2009: p. 15 This study took a quantitative approach to examine the relationship between the independent and dependent variables, and answered the aforementioned research questions. Brennan & Binney, 2010 Given the pervasiveness of handheld technology in our society, there has been growing concern about the risks involved with using such devices, specifically cell phones, while operating a vehicle. After sifting through hundreds of online distracted driving videos, here are eleven of the best distraction-related clips that highlight the problemand even propose a few solutions. In their review of numerous studies that have utilized fear appeals, Joel & Dianne Feldman Springfield, PennsylvaniaWATCH: http://www.youtube.com/watch?v=dPrZCCjrFLsOn July 17, 2009, 21-year-old Casey Feldman was struck and killed by a distracted driver as she crossed the street in Ocean City, New Jersey. You can visit the National Highway Traffic Safety Administrationexternal icon(NHTSA) website for more information on how data on motor vehicle crash deaths are collected and the limitations of distracted driving data. NHTSA, 2011 I thank all of the families of distracted driving victims who have bravely chosen to share their stories of loss with the world, said U.S. Transportation Secretary Ray LaHood. However, you may visit "Cookie Settings" to provide a controlled consent. When asked if they knew someone who had been involved in a car accident, injured or killed as a result of texting while driving, 75.5% of respondents answered No and 24.5% of them answered Yes. Anything that takes your attention away from driving can be a distraction. According to the National Highway Traffic Safety Administration, six percent of drivers involved in fatal crashes are distracted at the time of the crashes. The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". However, debate over the effectiveness of these tactics as well as controversy about the extreme graphic content sometimes found in the ads still exists. The issue of distracted driving has been a popular topic in research and the subject of numerous campaigns and laws. Theres a number of them out there, and they range from funny takes on our inability to multitask to heartbreaking interviews with car crash victims. Receive email updates about the latest in Safety, Innovation, and Infrastructure. All students viewed the same PSA and were administered the same version of the questionnaire. The dependent variable was college students reported intent to text while driving. National Highway Traffic Safety Administration (2011) Kelson died the next day. Bruner (2009) This work is licensed under the Creative Commons Attribution-NonCommercial International License (CC BY-NC). 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Public Service Announcement (PSA) - 46 Words - Internet Public Library Distraction can be broken down into three overarching types. , was described and then modified by Saving Lives, Protecting People, National Highway Traffic Safety Administration, states graduated driver licensing system, Federal Motor Carrier Safety Administration, Federal Motor Carrier Safety Administration and the Pipeline and Hazardous Materials Safety Administration, CDC MMWR Transportation Risk Behaviors Among High School Students Youth Risk Behavior Survey, United States, 2019, CDC MMWR Mobile Device Use While Driving United States and Seven European Countries, 2011, Governors Highway Safety Association Distracted Driving, Insurance Institute for Highway Safety Distracted Driving, World Health Organization Mobile Phone Use: A Growing Problem of Driver Distraction, National Institute for Occupational Safety and Health (NIOSH) Distracted Driving at Work, National Highway Traffic Safety Administration (NHTSA) Campaign Materials, Traffic Safety Facts Research Note: Distracted Driving 2019 (DOT HS 813 111), Overview of the National Highway Traffic Safety Administrations Driver Distraction Program (DOT HS 811 299), Transportation Risk Behaviors Among High School Students Youth Risk Behavior Survey, United States, 2019, Evaluation of the NHTSA Distracted Driving High-Visibility Enforcement Demonstration Projects in California and Delaware, Evaluation of NHTSA Distracted Driving Demonstration Projects in Connecticut and New York, Countermeasures that work: A highway safety countermeasures guide for State Highway Safety Offices, 10, Technical Advisory: Shoulder and Edge Line Rumble Strips (T 5040.39, Revision 1), Centers for Disease Control and Prevention, National Center for Injury Prevention and Control, Motor Vehicle Prioritizing Interventions and Cost Calculator for States (MV PICCS), What Works: Strategies to Increase Car Seat and Booster Seat Use, What Works: Strategies to Increase Restraint Use, What Works: Strategies to Reduce or Prevent Alcohol-Impaired Driving, Increasing Alcohol Ignition Interlock Use, Roadway to Safer Tribal Communities Toolkit, U.S. Department of Health & Human Services. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc. This cookie is set by GDPR Cookie Consent plugin. Among fatal crashes involving distracted drivers in the U.S. in 2019: A higher percentage of drivers ages 1520 were distracted than drivers age 21 and older. If you need to go back and make any changes, you can always do so by going to our Privacy Policy page. According to a study posted on toddminerlaw's website it states that research hasshown that Florida is the second worst state in the us for distracted driving. Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors. Teen's PSA, "Distracted Driving - It's More Than Texting" Goes National. ). Centers for Disease Control and Prevention. ). PSAs are effective in reducing driving incidents, they allow watchers to see for themselves the dreadful impacts of texting and driving, PSAs convince and remind the watcher to not text and drive at the same time. From 2010 to 2013, NHTSA evaluated distracted driving HVE demonstration projects in four communities. There is an app called "OnMyWay", that will pay a person five cents for every mile they drive without going on their phone. Almost 70% of the sample rated the PSA on the Left me with a bad feeling side of the scale. ). ). What percentage of drivers are distracted? To honor her memory, Casey's family and friends produced their own video for the U.S. Department of Transportation's "Faces of Distracted Driving" series. ). Related research on physical threat appeals has found that, when compared to other messages, adolescents react more positively to public service announcements that depict negative social consequences ( Distracted Driving It was a seemingly normal day, and Jacy and her family were driving southbound. In conclusion, the present study adds to previous research on this topic by exploring three research questions and contributing useful information pertaining to Texas State University students perceptions and intentions after having viewed a fear-arousing PSA. In addition, freshman was 1%, sophomore was 22%, senior was 23%, and graduate student was 14%. To receive email updates about this topic, enter your email address: We take your privacy seriously. Part . Do PSA help reduce the number of distracted driving incidents? Can a PSA help reduce the number of distracted driving incidents argumentative essay? The cookies is used to store the user consent for the cookies in the category "Necessary". 10 CDC's GDL Planning Guide ). Show More. These results, as well as the results of similar studies on this topic, seem to suggest that there is room for positive appeals in campaigns to prevent socially undesirable activities. The majority of respondents (76.5%) responded that they had never seen the PSA before, which supported the researchers initial reasoning to select the particular PSA for the study. ; A lock ( LockA locked padlock ) or https:// means youve safely connected to the .gov website. used a questionnaire instrument to measure the behavioral intentions of a sample of 152 drivers in Australia both before and after they viewed two different, threatening advertisements promoting road safety. Fortunately, after some eye-opening training on a closed track, Josh comes to see firsthand just how risky it is to mentally multitask while driving. Most driving incidents comes from drivers being distracted. It shows the real-life impact of distracted driving on victimsand the effect is profound. Lennon, Rentfro & OLeary, 2010: p. 96 Amos Johnson, Ashley's father, now speaks to local teens about the dangers of distracted driving. The Centers for Disease Control and Prevention (CDC) cannot attest to the accuracy of a non-federal website. Crash reconstruction reports showed the driver could not have been looking at the road for 8.75 seconds. Concerns Regarding the Use of Fear Appeals. Can a Public Service Announcement (PSA) help reduce the number of They note that not every individual responds to fearful messages in the same way; rather, responses to fear appeals depend on the perceptions people develop concerning the enormity of the pending danger and on their evaluations of its effect ( 974- 975 As part of RQ 1, some questions on the survey asked respondents to give their opinions regarding the PSA. Reduce distractions for the driver by assisting with navigation or other tasks. The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. 10.4236/ajc.2015.34008, Exploring the Effectiveness of Distracted Driving PSA (Public Service Announcement), 1School of Journalism & Mass Communication, Texas State University, San Marcos, TX, USA, 2Department of Media & Communication, Sungkonghoe University, Seoul, South Korea. NHTSA, 2011 Can a PSA help reduce the number of distracted driving incidents? ; Texting or emailing while driving was more common among older students than younger students (see figure below) and more common among White students (44%) than Black (30%) or Hispanic students (35%). Afterwards, they will complete a self-report questionnaire regarding their perceptions of the ad and their intent to engage in cell-phone use while driving. Hastings, Stead, & Webb, 2004 Bitte whlen Sie Ihre Region aus. And, as Thank you for taking the time to confirm your preferences. Drivers in Florida will not be able to use their cell phones to read data on their mobile device because of the states new text ban. Again, the results of this study found the difference between genders to be significant. This age group was selected for two reasons. As they were walking beside the road, a 19-year-old driving at 70 miles per hour struck Julie from behind, killing her instantly. The results showed that a statistically significant relationship exists between these two variables (2 = 23.867, p = 0.000). Table 24 summarizes the self-reported information about the subjects' driving experiences. analyzed college students responses to controversial AIDS prevention advertisements. Brennan & Binney, 2010 That is, advertising messages in this category may grasp audience awareness in the short-term, but may not necessarily accomplish the objective of enhancing driver safety in the long-term. Moreover, even though drivers of any age could suffer consequences of driving distracted, there seems to be a greater propensity for younger drivers to engage in this behavior. ). The present study lacked a pre-test to compare students initial opinions to those after viewing the PSA. There are a few more forms of distracted driving that could cause an accident. PSAs use ethos, pathos, and logos, which makes them effective. . It focuses on Josh, a driver who likes to text and watch movies while behind the wheel. Responses were analyzed to gauge the effectiveness of the PSA and look for the presence of gender differences and the third-person effect within the sample. Hastings, Stead and Webb (2004) Can A PSA Help Reduce the Number of Distracted Driving Incidents? Lewis, Watson and Tay (2007) Lewis, Watson, Tay, & White, 2007 Therefore, creators of PSAs should investigate young adults motivations behind engaging in distracted driving in order to better influence their behavior. Its a great visual example of how even a quick glance away from the road can lead to a potentially serious incident. The data showed that 47.1% of students somewhat agreed and 16.7% strongly agreed that they were less likely to text while driving after viewing the PSA. (2012). Efforts to stop people from texting while driving are not working, as shown by the numbers. National Highway Traffic Safety Administration. All Rights Reserved, National Sheriffs' Educational Foundation, Domestic Violence & Crime Victim Services, Inmate Health Care & Recidivism Task Force, National Law Enforcement Center on Animal Abuse, NSA Crisis Management & Communication Training, Occupant Protection/Child Passenger Safety. Part One Write the claim you will present in your argument essay. Tanner, Hunt and Eppright (1991) Lewis, Watson, & Tay, 2007: p. 58 ). LaTour and Zahras (1989)