Yuengling & Son Inc.)", "Official Yuengling Brewery Blog - America's Oldest Brewery: BUTCHER FAMILY TOUR". Kramer Beverage is based out of Hammonton, Atlantic County, and services eight counties in southern New Jersey with top brands from MillerCoors, Constellation, Yuengling, Boston Beer, Heineken USA, Pabst, Diageo, FIFCO, and more. Yuengling & Son Inc. celebrates its 190th anniversary this year with a special celebration Saturday in the city, Jennifer, Debbie, Wendy and Sheryl Yuengling shared how the sixth generation is continuing the familys commitment to brewing quality beer. Yuengling & Son, Inc. Yuengling & Son the nation's oldest . pic.twitter.com/5TdmGiUc5R. Yuengling Brewery Chief's Daughters Work to Become His Successors D. G. Yuengling & Son has been a family-run brewery for five generations. All rights reserved. | VinePair, https://vinepair.com/articles/pink-gin-cocktail-recipe/, wbs_cat Spirit, wbs_type Gin, cocktail, Longform, spirit, trend. gads_event = event; Dick told LehighValleyBusiness.com in 2013 that he dropped out of high school to join the family business. From 1920 till 1985 Yuengling produced ice-cream. Videos, Time lapse: Yuengling's 190th anniversary celebration, Grocery stores' beer, wine offerings expand, Better Than Ezra to looks to give high-energy show at Yuengling celebration, 190th anniversary commemorative cans with five eagles in the first five months of 2019. It resurrected in its current location on Mahantongo Street in 1831. Richard "Dick" Yuengling is the current (2010) president and owner. "With the next generation, you have to lay it out there," Jennifer Yuengling said. Richard and two of his daughters Wendy and Jennifer appeared as part of a new speaker series hosted by the Initiative for Family Business and Entrepreneurship. That commitment stands in stark contrast to many of the nation's other major brewers, which have sold out to international companies. Despite headlines from MSM, Yuengling not only" A lot of online users commended the beer for its flavor and cost. He understood the transportation, getting the trucks there. At that time, this time-honored brand that has gone . Sims called out Trumps anti-woman, anti-immigrant, anti-LGBT, anti-racial minority and anti-equality agenda in a Facebook post, saying: Im not normally one to call for boycotts but I absolutely believe that how we spend our dollars is a reflection of our votes and our values! It is legally a separate company from the brewery, as was the case since 1935. He swiftly expanded his distributor network, equipment, and packaging before discovering Yuengling Lager, which now accounts for around 85 per cent of sales. In 2018, by volume of sales, it was the largest craft brewery, sixth largest overall brewery and largest wholly American-owned brewery in the United States. Together they had daughter Marjorie "Marge" Hood, who was born in Pottsville, Dec. 20, 1921. . [15] In 1990, the brewery sold 138,000 barrels. "Beer is beer. Chocolate beer", "Beer meets chocolate in new Yuengling and Hershey's rich, chocolatey porter", "Yuengling beer expands to Texas as first move of westward growth", "Lager Better by the Pound Yuengling", "Light Lager (D.G. According to Lehigh Universitys website. In addition to the family business, Sheryl has a passion for cooking. As VP of Operations, Jennifer works closely with the operations teams of all three breweries. 2021 Kramer Beverage. Yuengling experienced an increase in sales after a renewed interest in history due to the United States Bicentennial in 1976. They all work for the company and are next in line to take over. How do you compete?. As the daughters have stood in the shadows of their father and the brewery, they've been watching and brainstorming about what will be new for "America's Oldest. She continues to focus her career in an operations role at the brewery, concentrating her efforts in Order Services and Production Scheduling. I want my dollars spent in a way that at the very least doesnt hurt me, and hopefully supports me. The Times report notes that there has been no official response from Yuengling regarding the boycott. Debbie serves as Employee Engagement & Culture Manager for D.G. Screen Time Kramer Beverage is South Jerseys largest beer wholesaler, owned and operated by four generations of the Kramer family since 1924. It seeks to compete with the likes of Anheuser-Busch and MillerCoors, despite being a fraction of their size. Then when I was in eighth grade was when he came into the brewery. Some of our beers are craft, like porter and ale, which we've been brewing since the beginning.". [14] The Pottsville brewery was featured on an episode of The History Channel's American Eats. David G. Yuengling had another son, also named David. [3] In 2015, Yuengling produced about 2.9 million barrels, operating two Pennsylvania facilities and a brewery in Tampa, Florida.[4]. 2014 - 2023 VinePair Inc. Made In NYC. Sheryl, whos responsible for order services/administration, said their roles in the company were not automatic. Yuengling & Son is a brand of superlatives. Dick purchased the brewery from his father Richard, Sr. in 1985 after running his own beer distributorship. It's not that difficult to make," he said. He bought a wholesale beer distributor business, working with Pabst Blue Ribbon and Rolling Rock, and stayed there for 11 years.[2]. The Yuenglings are reticent about revealing too many plans. Meanwhile, Wendy did not live in Pennsylvania when she decided to come back. Although operated by the Yuengling family, it is operated by David Yuengling, a cousin of Dick Yuengling and a direct descendant of David Gottlob Jngling. Dick Yuengling, fifth-generation owner of D.G. The celebration, headlined by the band Better Than Ezra and fireworks, is already exceeding expectations. Richard Yuengling began laying the groundwork for his daughters to take over the family business within three years after he acquired it in 1985. In addition to its Pottsville brewery, Yuengling has two other facilities: one in nearby Mill Creek, Pa., and the other in Tampa, Fla. It's there that they might begin to take ownership of the heritage that family cherishes. It was started by his great-grandfather, Frederick, in 1829. Dick owns 100 percent of the company, he bought out his father in 1985. }); Today, all four sisters are having the time of their lives working for the family business. The company's success has prompted various opportunities to sell. Yuengling & Son has been passed down from father to son for six generations. I operate on instincts. Yuengling & Son, Inc. She is sixth generation of a family brewing legacy. Dick has a history with the Republican party, in 2000 he was a delegate for George W. Bush. hitType: 'event', Every day you learn lessons, but I think the biggest one for me is his work ethic. document.querySelector("#adunit").addEventListener('click',function(){ Its Americas oldest brewery, largest independent brewery, and probably the most boycotted beer from the state of Pennsylvania. Within our portfolio, we've got anything from a light beer to more of a darker brew with a porter. Sheryl handles order services and administrative duties for D.G. Andrusavage, Frank, "Pottsville - Yuengling Brewery is a Claim to Fame", Pottsville Republican, Feb. 14, 1885, p. 7, Pottsville Evening Republican, Dec. 29, 1934, p. 6, Dick Yuengling, Jr. quoted in "Forever Yuengling: America's oldest brewery is building one of America's newest breweries, right in its hometown of Pottsville, PA", Philip Stanhope, 4th Earl of Chesterfield, "Brewers Association Releases 2018 Top 50 Brewing Companies By Sales Volume", "Boston Beer Company ties Yuengling for Largest, "Yuengling, Boston Beer again top list of U.S. craft breweries", "Historic Birthday: David G. Yuengling Brookston Beer Bulletin", Yuengling of Pottsville: America's Oldest Brewery, "Oldest U.S. Beermaker Yuengling Goes After Microbrewery Market", Teamsters foaming over ejection at Yuengling, Yuengling declares it will honor petition by workers to can union, Yuengling officially drops in Massachusetts today, "Yuengling beers to arrive in area on Oct. 3", "You can now buy Yuengling in Indiana stores", "Yuengling Expands Distribution to Arkansas", "Yuengling will not come to Michigan after all", "Yuengling finally coming to Kentucky in March", "Kentucky bars to begin serving Yuengling beer Tuesday", Fire reported at Tampas Yuengling Brewery, "Yuengling to Upgrade Environmental Measures to Settle Clean Water Act Violations at Two Pennsylvania Breweries", "Beer Drinkers Are Boycotting Yuengling After Its Billionaire Owner Endorses Trump", Yuengling daughters talk about future of family's brewery, "What do you get when Hershey's and Yuengling team up? window.googletag.pubads().addEventListener('slotRenderEnded', function(event) { As I got more involved in the company, I decided to rotate through all the areas of the business. Billionaire Dick Yuengling and The Oldest American Brewery | Forbes, Dick Yuengling built America's oldest brewery into a $550M powerhouse, becoming a billionaire in the process. The Bud Light Twitter account posted once again on Friday, breaking an almost two-week dry spell. The magazines report notes that the beer is famed in Pennsylvania and can be found in 18 other states along the East Coast. Americas Oldest Brewery Day on April 18 with the sealing of a time capsule. "Prohibition was devastating for most breweries in the country. He vowed to keep his familys brewing legacy going and has done so through modernization and expansion of brewery operations; focusing on sales and marketing; and growing distribution over his 35+ years of ownership. PhillyVoice Staff, "When you sell out they bring a different culture in. This field is for validation purposes and should be left unchanged. Most recently, in 1985, Richard "Dick" Yuengling purchased. Richard L. Yuengling Sr. was an American businessman, the president and sole owner of the Pottsville, Pennsylvania brewer, Yuengling. eventAction: 'click_image_ads' "For us, that's important and something to protect. During the late 19th century, breweries were also opened in Saratoga Springs, New York City, and Trail, British Columbia. Although the company's name changed, the bald eagle remained the company's emblem. Dick purchased the brewery from his father Richard, Sr. in 1985 after running his own beer distributorship. In 1985, fifth-generation Richard L. Yuengling Jr bought the brewery from his father. He is the fifth generation of the family to run Yuengling, and owns 100% of the company, having bought out his father in 1985. The bars owner says in the clip, When people support things that dont support us, then we dont support them., According to Forbes, Dick has a net worth of just under two billion dollars. Beer drinkers across America are calling for a boycott of Yuengling after owner Richard Dick Yuengling endorsed Donald Trump for president. Yuengling employees filed for union decertification in 2006. Pete Coors joins host Jon Caldara to give the history of Coors Brewing Company, from its founding by Adolf Coors in 1873 to present day MillerCoors. In the late 1990s, Richard Dick Yuengling Jr. asked his daughters if they would be interested in joining the family business. He bought out his father for 100 percent of the company in 1985. The Busch family would have never done that. "The longer that we're involved in it, the more important it is to appreciate the generations that came ahead of you, just to understand the perseverance that they may have had," Jennifer Yuengling said. Yuengling & Son, Inc. believes that an agenda that is anti-woman, anti-immigrant, anti-LGBT, anti-racial minority and anti-equality is best for them and that tells me all I need to know about what they think is best for their own customers. Sims signed his Facebook post, a former customer of 17 years., Donald Trumps son, Eric, visited the Yuengling brewery on October 25. Yuengling founder, David Gottlob Yuengling, emigrated from Wuerttemberg, Germany to Pottsville, Pa., in 1823 and opened a brewery on Center Street in 1829. Most recently, in 1985, Richard Dick Yuengling purchased the brewery from his father. }) [1], He started work at Yuengling in 1958, while still in high school. Yuengling takes 'Flight' with launch of newest beer, Yuengling donates $50K to TAPS for virus relief efforts, Yuengling partners with Molson Coors to reach West Coast, Yuengling breaks ground on expansion of Florida campus, Yuengling begins westward move with Texas distribution, Yuengling goes 'bold' with latest addition to portfolio, Yuengling camo cans to support US military veterans, Yuengling brewery sends secret recipe to Texas, Yuengling lowers carbs in light version of flagship Lager, Haunt tour added to Yuengling, Hershey collaboration, Yuengling accuses Bud Light of trampling on trademark, Bongo Fizz joins Yuengling's lineup of year-round brews, Yuengling continues westward expansion into 3 new states, RPA members: City Council stalls, votes down parking solutions, Reading City Council considers vacating part of Thorn Street for GoggleWorks, Berks County Trail Challenge encouraging people to get outside and improve their health and wellness, RAWA tanks back at normal levels, water conservation order lifted, Former Berks doctor to spend decades in prison for recording, assaulting underage victims, High Delaware River water levels lead to additional safety requirements at Delaware Water Gap National Recreation Area this week, Gov. [2], In 1973, he left because he couldn't get his father to invest and expand. Yuengling & Son, Inc. is owned and operated by Richard (Dick) Yuengling, Jr. }); Thomas Woodruff '80 (theatre) - Oscar-winning Special Effects. }) In 2018, Yuengling hosted Eric Trump on a media-accompanied tour of the brewery. "If he was supposed to be this rock star of the 1700s, who would match that? In a predominantly male-dominated industry, you can imagine that the girls felt a lot of pressure at the time, but given the history of the brewery and the legacy that was passed down through their family for almost two centuries, all four sisters enthusiastically accepted their fathers offer. The siblings developed and launched their own beer offering, Golden Pilsner, adding to Yuenglings portfolio in 22 states. The Tampa brewery supplies the Florida Gulf Coast, the Florida Keys, Central Florida, North Florida, the Florida Panhandle as well as Alabama and Tennessee. He spent 11 years running a beer distributorship peddling Yuengling and its competitors to local bars and stores before buying his father out in 1985. About Richard Yuengling, Jr. Dick Yuengling, fifth-generation owner of D.G. Dick Yuengling has four daughters, Jennifer, Sheryl, Wendy, and Deborahand they all work at the Yuengling Brewery. Yuengling is the largest independently owned brewing company in the U.S., a title it has held since 2015. Normally the ad cost for an Instagram ad post is based on the number of followers on the account. Sheryl spent several years training throughout the operations departments. In 1975, Coors made news after they gave a $250,000 grant to the conservative think tank, The Heritage Foundation. hitType: 'event', The brewery uses corn from Minnesota and hops from Washington as ingredients in its products. San Diego Salivates Over Imminent Return Of Slugger Fernando Tats Jr. "I said, 'If you're interested, we need you now. She currently works in an administration role for the brewery, focusing on information systems, finance, human capital and sales & marketing. The oldest is 15. The daughters bring with them a work ethic inspired by their father and company president, Richard L. "Dick" Yuengling Jr., now 76. Yuengling & Son views its lager as a staple beer, says Jennifer Yuengling. Another, unrelated boycott occurred in 2006, when a separate scandal alleged Yuengling was a union buster. }); One person said, "So you climbed out from under your rock and posted something! Error! [9] The company also ran a dairy which produced ice cream and opened dance halls in Philadelphia, Baltimore, and New York City. "It's been a great effort of downtown businesses and the whole community coming together to put on this event," Wendy said. In the case of Yuengling, America's oldest brewery, four sisters, Jen, Wendy, Debbie, and Sheryl Yuengling, have taken on the responsibility of carrying on a tradition that is almost 200 years old. "The people that are running Anheuser-Busch today are virtually ruthless. In 2016, Dick Yuengling endorsed Donald Trumps presidential campaign. Education: Bachelor of Science in accounting, marketing minor, Moravian University. "It's unique to us. Kramer Beverage also distributes a wide variety of craft beers, from suppliers such as New Belgium and Sierra Nevada, to local favorites including Flying Fish, Double Nickel, Evil Genius,Glasstown, Sly Fox, and 2SP. [30], In June 2016, as part of a consent decree, Yuengling committed to paying $7million to upgrade its water treatment facilities, as well as pay $2.8million in fines, to settle violations of the Clean Water Act that occurred from 2008 through 2015. She was born on June 13, 1931, in Harrisville, WV, a daughter of the late Richard W. Elder. Phil Zimmerman '02 (communication) - Vice President of Communications at Discovery Channel Yuengling & Son Inc.)", "Yuengling Launches "FLIGHT," The Next Generation Of Light Beer", "mybeerbuzz.com: Yuengling to Prooduce Bock Beer", "Official Yuengling Brewery Blog - America's Oldest Brewery: YUENGLING BOCK BEER", "First Draft: Yuengling may be an old dog, but it's full of new tricks", "Summer Wheat Traditional Weizen Beer (D.G. So he sets quite an example, not just for us as a family, but for the company, for all of the employees, she said. "There are family business that have sold out, but their name's not on the label anymore," said Wendy Yuengling, the company's chief administrative officer. Many people began promoting the brand as a result of the timely tweet from the Pennsylvania-based brewery, which has since received over 4.8 million views. That's why we've been around for so long.". She is involved in employee orientation, CSR activities, as well as employee recognition and helping promoting The Yuengling Way. Jennifer and Wendy are currently learning the ins-and-outs of the brewery business. Both Koch and Yuengling were great-grandfathers of Richard L. Yuengling Jr. "You get to see the caves that were dug in 1829 and it's a lot of oldness here and history, and people appreciate it," said Dick Yuengling, the brewery's fifth-generation owner. [17][18] In response, the trade union began boycotting Yuengling products. Yuengling began getting the company's financials in order. Wendy stated in a previous interview that she gave for Forbes, Each previous generation of Yuengling Brewing has left their mark on the business, but also set up the next generation to succeed.. On his official profile, it mentions that all four of Dicks daughters work at Yuengling. The Reading Eagle reports that Dick told gathered reporters there, Our guys are behind your father. Weve been busy brewing darn good beer at our original brewery but weve also been building and buying new breweries to support consumer demands. "We've never defined ourselves by what people call craft or not craft," Wendy said. It would fit right in with the sporty, active-lifestyle beers trending today. "They're there to make a number for the stock exchange each quarter. We've got a good spectrum of brands where we can compete with the premium domestics, the imports and the craft beers.". Yuengling & Son's next heirs are daughters. Comedy Before buying his father out in 1985, he ran a beer distributorship for 11 years, selling Yuengling and its rivals to nearby taverns and shops. "We might be caught up in a stigma," Richard Yuengling said. We're here for longevity.". Yuengling endorsed Trump in 2016. Yuengling is based and already on shelves in like half of US States now with plans to go nationwide soon. * Where available, based on current distribution. According to Lehigh Universitys website, two of Dicks daughters, Jennifer Yuengling-Franquet and Wendy Yuengling-Baker, graduated from the school before going into the family business. Around the time Frederick joined their father as partner of the business, David Jr. left to start his own brewery, James River Steam Brewery in Richmond, Va. D.G. [W]e survived Prohibition. He is divorced, with four daughters, and lives in Pottsville, Pennsylvania. Fifth-generation owner Yuengling transformed his family's failing brewery into one of the biggest breweries in the United States. Now, it serves to support a foundation - underneath many layers of family tradition - including the next generation, Dick Yuengling's daughters -- Jennifer, Wendy, Debbie and Sheryl. We came in as employees; we didnt come in as sixth generation ready to take over, she said. Plus, its like $8.99 a 6-pack (or maybe less depending on your area), which is competitive with the bigger woke corporate beer prices." [8] His eldest son David Jr. left the Eagle Brewery to establish the James River Steam Brewery along the James River in Richmond, Virginia. In 1933, Yuengling celebrated the end of Prohibition by shipping a truckload of Winner Beer beer to President Franklin D. Roosevelt. Enjoy Responsibly. MEAWW brings you the best content from its global team of The latter is the former Strohs brewery, which Yuengling purchased in 1999. NEPA People Pennsylvania had the highest population of Yuengling families in 1880. The image of the brand is important. Richard L. ("Dick") Yuengling, Jr. took over as the 5th-generation president of Yuengling Brewery in 1985. I transitioned into marketing and I did that for a couple of years. eventCategory: event.slot.getSlotElementId(), The event also introduced audiences to the Golden Pilsner. If you're not among the 70,000 yearly who take the Yuengling Brewery tour in Pottsville, Schuylkill County, you may not be aware that the brewery sits upon a large cave constructed for refrigeration. Turns out, Dick doesnt have a son to pass the brewery on to. Yuengling & Son Inc. Brewery. 1976 Yuengling experienced an increase in sales after a renewed interest in history due to the United States Bicentennial in 1976. Their focus right now is on Saturday, and a celebration expected to double the population of Pottsville. ga('ads.send', { Due to our growth, we have looked at ways to support our communities such as giving back to organizations and incorporating sustainability into our production process. if(document.querySelector("#ads")){ [35] This was the first collaborative beer for Yuengling in its 190-year history. hitType: 'event', Yuengling & Son Inc.'s relationship began about 15 years ago when Yuengling owner Richard Yuengling Jr. and the . The girls father does a fantastic job leading the business through times of trouble, often serving as the deciding factor for some disagreements that may occur between his daughters. Richard Yuengling, Jr. has secured his place among . The current head of this family business is the fifth generation Richard Yuengling Jr. (Richard Yuengling Jr.), and his four daughters are also involved in the family business. The free summer concert celebration will be highlighted by the alternative rock band Better Than Ezra, which will perform on the main stage on Progress Avenue from 8 to 9:30 p.m., and the event concludes with fireworks. Yuengling initially brewed beer at Mount Carbon but eventually abandoned it. If you're not interested, it's OK. [29], In February 2014, Yuengling Ice Cream returned to the market after a nearly 30-year absence.
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